SERVICES: E-COMMERCE INTEGRATION
Making money with an onine store doesn't happen automagically.
Too often, companies think of e-commerce from a purely technical or creative perspective. Do we have the software we need? Can we get the site up and taking orders? What’s it going to look like from our customer’s viewpoint? Clearly, technology is critical. But it’s only part of creating a successful e-retail operation.
E-commerce is a unique channel that requires its own focus, resources, strategies, goals and objectives. The process begins with a simple question: does e-commerce make sense? A positive response leads to discussions about motivation to sell online, sales and profitability expectations, long-term vs short-term views, competitor analysis, fulfillment and logistics needs.
If initial analysis results in a decision to proceed, tools and resources are explored, marketing plans are developed, and work begins on the project. Following launch, KPIs are measured, e-marketing kicks in, and updates are made as needed.
As senior executives, Copas + Associates have led many e-commerce sites to successful fruition.
We’ve developed e-commerce solutions ranging from small, first-generation sites
to some of the largest transaction sites in the U.S. Our template framework and
proven processes ensure success and predictability at every step. For more information,
or to see if Copas + Associates can help you, call Dave Copas at 816-547-1036
or email dcopas@copasandassociates.com.
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